SEO and PPC are both methods of advertising your web site on the internet. When creating a new web site their are many different aspects that have to be taken into account. Search Engine Optimization is used to make a web site 'viable on the net' to allow search engines such as Goggle to list the engine on searches. Pay Per Click is another form of advertising, more often used when a need to drive people to the web site is high.

Search Engine Optimization (SEO)

One of the most important is Search Engine Optimization, the process of optimizing the web site to be as friendly as possible to Goggle, Yahoo and other search engines to allow the web site to be indexed and move up search engines listing's.

What dose SEO involve?

Their are many different methods of search engine optimizing a web site, At Crisp Webdesign we optimize the following elements of our web sites.

• Meta Data: This is the web site data that stores the sites keywords, title, authors and other information about the web site.
  
• 
  Image Data: Correctly naming images and applying the appropriate alt tags and titles.
• 
  Page Names: Ensuring that pages are appropriately named and linked to each other. This includes adding titles to links to help search engines recognize a pages content.
  
• 
  
• Htaccess: When redesigning an old web site we use htaccess to show the search engines where the old pages have been moved to, we also use htaccess to customize web errors such as the 404 page not found error.
• 
  Valid CSS and Xhtml: By validating web site using W3C's validation services helps the search engines to recons the quality of the web site.
• 
  Robots & Sitemaps: We use an xml site map, submitted to Goggle, to tell the search engine where all the pages on the web site are and if their are any pages that we do not want to be indexed.
• 
  Links: Links between web site are very import ian, search engines look for links between web site and the more links that you have the more likely your web site is to be valued by search engines.

Is SEO included in my web site Design?

Crisp Webdesign include basic SEO services with every new web site that we create. This helps the web site to appear in Goggle searches for keywords that you have chosen where Goggle thinks it is appropriate, however this dose not include the finer detailed processes that help the web site appear in the higher rankings. If you would like to have full SEO completed on your web site contact us for a quotation.

Pay Per Click (PPC)

When the going gets tough the tough get going!

PPC is often used when you are trying to drive new visitors to your web site quickly to drive new business or to promote new products or services. PPC is renoured for its good cost benefits and is therefore favored for short term campaigns.

What is PPC?

Pay Per Click works just like it saris on the package, you pay your selected search engine for every visitor that they direct to your web site. At Crisp Webdesign we recommend Goggle's PPC features ad words. We set up your campaigns and input the keywords that you want the advert to show on, you set your daily budget then goggle posts your add when it sees fit. You only pay for the visitors that visit your web site.

How much dose it cost?

At Crisp Webdesign we charge a one off set up fee that depends on the size, number of keywords or campaign size that you wish to market, We then offer a optional monthly manage meant service of 20% of your monthly spend. You can set your Goggle spend and manage the amount that you wish to spend with Goggle on a daily basis. Contact us for a free no obligation quotation.