The Wedding Centre, located in Marlow, Bucks, could easily lure anyone walking past their shop windows to step inside, with its array of lovely formal gowns and bridal attire. But drawing in customers from the Web required a complete digital renovation of their site (weddingcentre.com), and the results of that work by Crisp Webdesign is now on view.

Visitors to the site can navigate easily, using plainly visible menu panels, through the various attire categories. There, paging through to see the inventory is a simple matter. For shoppers who favor a specific designer, it's now possible to find the selection readily by clicking logos. And once the shop department is on display, viewers can click to see a larger view.

Packaged neatly on the home page are links to: information about financing purchases; key area events; instructions for scheduling a consultation; and a video showcasing the shop's Bucks TV advice show. The text and formatting for the site incorporate a rich assortment of keywords to make the most of search engine optimisation.

Put together, the upgraded site effectively communicates an invitation: You'll find what you need at The Wedding Centre.