Digital Marketing can be divided into two areas:
Pay Per Click
Pay Per Click (PPC) marketing is a process whereby adverts for your business appear when strategically chosen relevant keywords are searched for by customers online. You only pay when these adverts are clicked, making Pay Per Click (PPC) a potentially very cost effective method of digital marketing.
Search Engine Optermisation
Often confused with pay per click, Search Engine Optimisation (SEO) is the process of optimising your website in order to make it appear higher in organic web searches for particular keywords and phrases using techniques such as link building. We work with all of the major search engines to help us improve your website in order to help increase your page rankings. Search Engine Optimisation is an ongoing process, particularly as the search engines are constantly changing their algorithms, but at Crisp Web we believe that it represents a very worthwhile long term investment.
Website Link Building: For businesses that don’t want to commit to a full SEO package but would still like to increase their search visibility at an affordable price, we also provide a link building service. Using our extensive database of 10,000 link building directories, we will hand pick 100 of the most relevant ones to your business and submit your website. This can be integrated with our more comprehensive packages, or used as a stand-alone link building service.
To discuss your digital marketing requirments further please contact us